Rewat Printing can produce various types of print media for local products, helping to build awareness, credibility, and brand recognition directly within the community—especially when the designs reflect local wisdom, culture, and the stories of the area.

Print media formats available through Rewat Printing

• Flyers / folded leaflets: Communicate key selling points, such as locally sourced ingredients, production processes, and prices or promotions. Distribute them at markets, shops, temples, or festivals.
• Posters / signs: Display them in high-traffic locations such as cafés, community halls, morning markets, or community boards to increase repeated visibility.
• Business cards / product stickers: Include the logo, contact channels, and a QR Code linking to a Facebook page, LINE Official Account, or online store.
• Brochures / catalogs: Ideal for products with multiple items, such as handwoven fabrics, processed foods, woven handicrafts, or souvenirs, making it easier for customers to browse and choose.

How to create print media that actually drives sales

• Emphasize local stories: Use photos of producers, local ingredients, or traditional product-making techniques to create an emotional connection.
• Include a clear call-to-action: For example, “Order today and receive 10% off,” “Scan the QR code to order via LINE,” or “Bring this flyer to receive a free gift.”
• Create coupons or codes exclusive to the print media: This helps measure which printed item actually brings customers into the store or generates orders.
• Choose distribution points that match the target audience: For example, distribute materials at cultural events, flea markets, tourist attractions, or shops frequented by the same customer group.
• Pair print media with community activities: Support temple fairs, sports events, or annual festivals, then distribute materials along with product samples to build relationships with the community.
• Collaborate with other businesses: Exchange flyer placements or run joint promotions, such as offering a discount on handwoven fabrics when customers purchase local souvenirs.

Example for a local product

If you sell organic Hom Mali brown rice, you could create an A5 folded leaflet featuring photos of the production process, the origin of the ingredients, souvenir-set prices, and a QR Code for ordering via LINE. Then distribute it at festivals or morning markets with a coupon that says, “Bring this flyer to receive a 20-baht discount,” allowing you to track how many customers actually come from this printed material.

Important considerations

Print media can be harder to measure than online marketing. Rewat Printing recommends including a QR Code, discount code, or an offer requiring customers to bring the printed material to redeem a special benefit. This links the campaign back to sales and customer data. In addition, make sure the printed material clearly includes contact information, prices, and offers—not just a logo or general information.