How Posters Help Stimulate Sale
Poster printing from Rewat Printing can decorate your store and help stimulate sales because it performs three functions at once: attracting customers into the store, communicating promotions quickly, and encouraging customers to make an immediate purchase—especially when the design is clearly visible from a distance and includes a clear Call to Action.
How Posters Work
- 1
Grab attention: Sharp product images, contrasting colors, and large headlines help passersby understand the offer within seconds. - 2
Create purchase motivation: Messages such as “Buy 1 Get 1 Free,” “20% Off Today Only,” or “Spend 500 Baht, Get a Free Gift” encourage faster decisions and increase order value. - 3
Increase sales per transaction: Posters featuring product bundles, such as “Coffee + Pastry for 59 Baht,” or recommending add-on items near the checkout can encourage customers to add more items to their order. - 4
Encourage repeat visits: Membership posters, loyalty-point promotions, or next-visit coupons help bring existing customers back. - 5
Enhance atmosphere and branding: Posters using colors, fonts, and imagery consistent with the store make the business look more trustworthy and memorable.
Effective Placement
| Placement | Informations |
|---|---|
|
Storefront / window: |
Use posters highlighting key promotions, recommended menu items, or special prices to attract passersby into the store. |
| Ordering area / counter: | Use posters showing best-selling items, special sets, or add-on products to increase sales per order. |
| Checkout area: | Use posters for add-on products, member benefits, or next-visit coupons to drive upselling and repeat purchases. |
|
Interior walls: |
Use posters to reinforce brand image, introduce new products, or share the store’s story, helping create atmosphere and brand recall. |
A Sales-Driven Poster Design Formula
Use a simple structure for each poster: Avoid putting too much information on one poster. A poster with only one main goal—such as ordering, scanning, or entering the store—makes it easier for customers to know exactly what to do next.
- The biggest main offer: for example, “30% Off All Menu Items”
- An attractive, fresh product photo that clearly communicates the benefit
- A short reason to act: for example, “Limited to 50 cups per day”
- One clear Call to Action: for example, “Scan to Order Now” or “Ask Our Staff”
- A QR code and logo for ordering, following, or receiving a discount
Example for a Restaurant
- Offer: “Coffee + Roti for 59 Baht”
- Visual: An image of the drink and freshly served roti
- Condition: “Available 10:00 AM–2:00 PM only”
- Call to Action: “Order at the counter / Scan the QR code to order in advance”
- Placement: Storefront or near the counter, because it communicates the price, time period, and ordering method at a single glance
Pre-Printing Checklist
- Check that the headline is readable from the actual viewing distance.
- Use high-resolution files.
- Set the color mode to CMYK.
- Include bleed for trimming.
- Test the QR code and verify that prices, dates, and terms are correct.
Note: For in-store use, choose materials that resist light and moisture, such as plastic or coated/laminated printing, so the posters last longer and keep the store looking professional.
